Lighting

Frankinstein (1931) used lighting effectively when portraying the monster:

This shot of Frankinstein's monster shows how well lighting was used in the film.  The monster is shown as ugly and scary because of the use of Chiaroscuro.

Lighting can be used in many different ways in film, for example; 'The Strangers' use lighting to create a yellow/brown atmosphere throughtout the film and in it's posters:



All these images portray a yellow/brown lighting effect.  This could have been used to create a sense of warmth and calm, only to be broken by the horrific and scary events that take place in the film.
I have used this example of lighting because it it similar to our teaser trailer, being set in a church the trailer is dark and has a somewhat brown lighting effect to it because of the red floor, brown wooden prayer benches and candle light.  The brown feel is much like that which is portrayed throughout the whole of The Strangers.